Purple Light Nights®
Shine a light & save a life!
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Get Involved

The following templates may be downloaded and edited to reflect your organizations specific information.  


Please make sure to maintain the integrity of the Purple Light Nights® name and logo on all documents signifying the Federal trademark, but the size and font may be altered as needed.  The Covington Domestic Violence Task Force would also request that you acknowledge our work as the creators of this campaign in your advertising and marketing. 


  1. 2014 PLN WAlk-athon Poster
  2. PLN label wrap for single bulb package
  3. Poster for sale of PLN
  4. PLN promotional handout - half sheet 
  5. PLN Advertisement flyer - full sheet
  6. PLN Press Release sample
  7. Newspaper ad for PLN
  8. Sample letter to businesses for sponsoring a tree
  9. Notice of recognition sign for businesses
  10. Merchandise order form template (bulbs, lights, signs)
  11. Name tags with logo
  12. Logo formats: 
PLN logo.ai
PLN logo.cdr
PLN logo.eps
PLN logo.jpg


Once you make the decision to participate by starting your own Purple Light Nights® campaign, you will be limited only by your creativity and imagination. ( We have a video of our first annual Tree Lighting Kick Off event from October, 2010 on our YouTube channel for inspiration.)


The Covington Domestic Violence Task Force (CDVTF) had no idea when initializing this campaign in 2007 how fast it would grow, how much media attention it would receive, and how many family members of victims would be deeply touched by it.


To prepare for the event I have developed the following narrative about each aspect of the campaign.  I hope that I can help you in the journey ahead by sharing what we learned about the following:


Plan a timeline

Products – lighting options

Fundraiser

How to approach the media for coverage

How to get the community involved

Outcomes and future goals



PLAN A TIMELINE:


Although our task force began preparing one year before the event, we have paved the way for your group to start an event as late as September.  First, decide what type of event you want to have:  do you want to target the residents and promote the individual lights; do you want to target the business community to sponsor tree lighting or simply ask businesses to put a string of purple lights in their front window; do you want to incorporate purple lights at a special vigil or light one tree in your downtown.   I recommend beginning with one or two smaller projects rather than take on all aspects of the event.  Each year as the event grows you can add another dimension to your work plan.


Make a list of service groups, other agencies, or community members that you believe would help you promote the event.


As soon as possible, prepare your documents for advertising:  press release, handouts, flyers, and posters.  


If you decide to sell individual lights or string lights, order early.  I have several companies listed in the Vendors section that we have used or you may work with your local hardware or lighting store. 


PRODUCTS & LIGHTING OPTIONS:


First of all, the individual light bulbs we used were actually what are known as “black lights.”  When a black light is lit they are a deep purple color.  It is imperative to order at least 60w or 75w bulbs, nothing less.  These lights do not put out a lot of bright light so for those folks who were concerned about lighting their front porch, we encouraged them to put the black light in a front window. For most folks these worked just fine in the front porch.  Another alternative is to add a string of purple lights around the window or front door.


Please refer to the Vendors page where I have listed several vendors I have used and continue to work with in case you are having difficulty finding the right light.  You may call and ask any of these vendors for the PLN price if you are a non-profit or plan to order at least one case:

A SPECIAL NOTE ABOUT THE NEW REGULATIONS FOR INCANDESCENT BULBS.  We all know they are phasing out incandescent bulbs so I've had a lot of questions about how this will affect the purple light nights.  Although they are not producing incandescent bulbs that are over 40 watt, there is an exception for any colored light such as the black-light bulb. So they WILL continue to sell 65 or 75w black lights for use on this event.  That's the good news.  
  1. Pacific Lamp & Supply Co. individual light bulbs (They are donating 10 cents to Covington DVTF 501(c)(3), for every bulb ordered. They are holding the cost at $1.28 per bulb and will ship anywhere.  For our Canadian partners, they have developed a trucking system that helped get the orders into Canada.    
  2. SPEEC, Inc. – individual light bulbs
  3. Creative Displays – great string lighting with the best true purple color.  They have LED mini's and we use C-6 size for our street trees.  The customer service here is the wonderful!  They do ship to Canada.  Let them know you are calling for PLN and they may give a 10% discount.
  4. DuJulio’s – individual light bulbs and string lights.  Good color purple and lovely to people to work with.  

 

You may also contact any local lighting company or conduct your own search on the internet.  Our greatest concern with string lighting is that when you order purple mini lights, we had difficulty finding a true purple.  Most mini lights were more pink than purple.  I found that the light style I ordered from both Creative Displays and DiJulio had a true purple color.  Since October is also breast cancer month, we did not want to be confused with their color of pink.   


We began with 200 lights our first year and soon realized that was not enough.  We eventually ordered 800 and sold about 500 light bulbs.  We found the lights sold out and we were scrambling to find a company who could deliver our order quickly.  Some companies may take as long as 2-3 weeks to receive your shipment.  Make sure you always have some in stock.


Label Packaging:

I have included a template to be used as a label wrap around the single light package.  There are two labels per sheet for printing and the document is in Word so that you can edit the information to include your specific agency information or price.  One group printed their labels on cardboard slip covers for a very professional look.  We did not have the funds to do that and printed our labels on regular paper.  We wrapped and taped the label and it worked just fine.


PLEASE DO NOT REMOVE  OR ALTER THE PLN LOGO or PURPLE LIGHT NIGHTS® NAME from the label as you edit.  The purpose is to unify the campaign in order to be recognizable everywhere.  The logo and name are approved Federal trademarks of the Covington Domestic Violence Task Force used to promote domestic violence awareness.



FUNDRAISER:


If you choose to use this as a fundraiser, you may set your own price based on your costs and what your community is willing to pay.  We were able to order the lights for $1.28 each so by selling the lights for $3.00 or two for $5.00 we made a small profit.  This is your choice.  Several groups in the area also purchased 50 or 100 lights directly from us to give away.  We have a local Native American Tribal Council that ordered large quantities so they could give a light to women involved in their healing circle.  The faith-based community also ordered 100 lights for the youth groups to sell at their mass or service.


The selling price for string lights used for street trees or business windows also depends on the purchase price.  Our suggested sponsorship price: 


 $  30 for one string of lights for a business window

 $100 to sponsor a small 15’ street tree (4-5 strands)

 $150 for a large tree (6-8 strands)



OPTIONS FOR LIGHTING:


There are at least three options for lighting projects:

  1. Individual lights for porch lights in residential or apartment areas
  2. String lighting for business store front windows or landmark buildings & bridges
  3. Tree lighting in the downtown core or purple spot lights on a special building such as City Hall


CDVTF made the decision to concentrate our first year on only one area in order to create a successful campaign with the man-power we had.  I caution you not to take on too much the first year.  So we put our efforts into the single light bulb sales for residents of our city.  The task force did donate string lights for four street trees around City Hall.  This drew a lot of interest from the community.  


In 2008 we targeted businesses to sponsor a street tree with purple lights for $100.  We placed a recognition sign at the base of each tree with the business name on one side and either a victims name or statistics about DV on the other.  People took the time to stop and read the signs as they shopped and learned many facts about domestic violence.


I have included a sample letter to businesses to sponsor a street tree.  I also included a sample recognition sign and order form with the letter.  



PROMOTING IN YOUR COMMUNITY:


Your best supporters often come from service groups as listed below.  Call and ask to give a brief presentation to each service group.  Print flyers and posters advertising the PLN sale.  (Several downloadable templates are available in this section).  Take the posters and flyers to:


  1. Rotary, Lions, Kiwanis, Chamber of Commerce and other service groups.  They love getting involved in community events. 
  2. Churches – youth groups, women’s groups.  The most rewarding experience I had was speaking to a large youth group at church about dating violence.  The students then went to the congregation on Sunday and sold over 100 lights.  An excellent opportunity to provide education about this issue.
  3. Home Owners Associations.  A few HOAs offered to put information about PLN and where to purchase lights in their monthly newsletters.  Some challenged the neighborhood development to all put up purple lights.
  4. Specialty shops.   I received several calls from specialty shops (salons or women’s clothing boutiques) asking to sell lights for us in their shops.  Make sure you keep track of your stock in these stores!
  5. Medical groups.  Some clinics and Dr.’s offices had mini table-top trees with purple lights on display in their lobby with hand-outs explaining about PLN.


PROMOTING TO THE MEDIA:


Contact your local: 

  1. Radio stations
  2. News stations
  3. City hall
  4. Newspaper offices
  5. Elected officials

I am fortunate to work for a City and have the support of our City Council. The first step I would recommend is to contact your City and ask the Public Information Officer or City Clerk to run a press release about the campaign.  (Please refer to the Press Release template in this section.)  These forms may be copied for use.  There is no cost involved since it is a community awareness announcement.  Your city may also have a Facebook account where the event can be announced.


Secondly, I contacted the newspaper reporters in our area and told them about the campaign.  Typically, a Press Release announcement goes to the media, so they will already have received word.  As a survivor I shared my story and why PLN was important to me.  I asked them to do a feature story and they were happy to do that and include photos.


The next step:  I mailed purple lights to my favorite radio station DJ’s and talk radio hosts with a letter of explanation.  Each of them contacted me with interest to do a live radio interview about PLN.  They were very receptive to talking about domestic violence statistics and how they could promote the campaign.  One radio station put a link on its website to us.  


After the press release, news paper articles, and some radio interviews, the TV stations picked up on the campaign and called me to do a 90 second news report on the 11:00 pm news.  The reporter did an excellent job of interviewing me while relaying the proper message to listeners about the needs of victims and the cycle of abuse. 

  

REASONS THAT PLN WORKS:


Domestic violence is a difficult subject to talk about, and it is even more difficult to get the community involved in domestic violence issues.  It is a heavy subject and many people shy away from talking about or doing anything about it.  Others are in denial.


I believe that Purple Light Nights® will bring to light the dark shame of domestic abuse.  It is a fun thing to do, very inexpensive, and easy to put in a light bulb -  so that everyone can participate.  Most people have very busy lives and cannot volunteer their time, but people liked to buy a light bulb and put it in their front porch light to support this issue.


You know that too many victims have lost their lives to domestic violence.  It is so simple to shine a light ALL month long to honor their memory and bring attention to the issue of domestic violence.  I am aware that it may be confused with Halloween, which is why it is important to begin the campaign on October 1st and get the message out early.  


The purple lights are conversation starters.  Neighbors will ask their neighbor why they have the purple light on.  This opens the door to talking about domestic violence.  Use this as an opportunity to educate your community.  Incorporate fact sheets of statistics from your Police Department about your city.


We want to acknowledge the courageous spirit of those victims who are now free from their abusers.  


We want to give hope to those still living with abuse.

In the midst of our first campaign, I received an email from three grieving parents.  Each lost their daughter to an abuser and even though it had been years for some of them, the pain was still real and hurtful.  Each of these parents took the time to say “thank you Washington for NOT forgetting my daughter."  They became involved in PLN and one mother started her own PLN in the state of Oregon. 

 

OUTCOME & GOALS:


It is my hope that each of you will share with me the stories of your PLN campaign.  It is our plan to incorporate many pictures and stories of events all over the world into our web site.  Please send them to Victoria at the email listed under contacts, so they may be posted to the website Events page.



  • Our goal is to have one or more PLN campaigns in each state and providence across the US and Canada, as well as each country around the world. 
  • We want to increase the awareness of domestic violence and its effect on families in order to educate and teach about healthy family relationships and teen dating relationships.  

  • Our hope is that PLN will encourage a dialogue among neighbors and businesses and elected officials to continue to address the problems of domestic violence in the legislature.  

  • We want people to remember the victims who lost their lives and to provide some comfort to grieving families.

  • We want to support the survivors who have left their abuser and struggling to move forward providing financial literacy classes and education about healthy relationships.

  • We want to give hope to those still living with abuse so that they will know that the community cares and their life of abuse does not have to continue.


Be sure to go to the Participants Map – showing a map of the world.  To find out which countries are currently holding a Purple Light Nights® event, you click on the highlighted country's name below the map, which will take you to a larger map of that country. Each state, Providence or country that participates in a PLN event will be colored purple.  Let’s work to color our world in purple lights this October!


Together we stand united and strong against domestic violence and we can make a difference, one light at a time.  Shine a Light, Save a Life.


Thank you for your time,


Victoria  Throm

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